It was rather paying tribute than making any business at the beginning.
Sanzib Purohit and his friends printed and wore some T-shirts to express their love to literary genius Humayun Azad who died in August 2004.
These T-shirts, containing the imprint of Azad's portrait on the chest, carried the inscription -- 'our shame' on the top and 'our glory' -- at the bottom of the portrait.